Privacy Page

πŸ”’ Privacy Policy for www.BlackFridaySales.co.nz

This Privacy Policy for www.BlackFridaySales.co.nz (the “Site”) explains how we collect, use, and disclose information from visitors and users, particularly in relation to our use of Google AdSense and other third-party services. This policy is designed to be transparent, comply with the New Zealand Privacy Act 2020, and satisfy the requirements of Google for AdSense monetization and SEO.

By using our Site, you consent to the data practices described in this policy.

1. Information We Collect

As an affiliate marketing and SEO-driven deals website, we primarily collect non-personal data through automated tracking technologies. We generally do not collect Personally Identifiable Information (PII) like names, emails, or phone numbers, as we do not offer user accounts or direct sales.

A. Non-Personal Information (Automatically Collected)

This data is collected automatically via cookies, server logs, and analytics tools, and is essential for site function, affiliate tracking, and ad serving:

  • Usage Data: Pages viewed, time spent on pages, referral source, navigation paths, and user activity on the Site.

  • Technical Data: Internet Protocol (IP) address, browser type, device type (desktop/mobile), operating system, and geographic location (at a city/country level).

  • Affiliate Link Data: We record which affiliate links are clicked to track and verify sales referred to third-party retail partners.

B. Personal Information (If You Contact Us)

If you choose to contact us directly via email (e.g., for business inquiries or support), we will collect the following:

  • Your Name

  • Your Email Address

  • The contents of your message

This personal information is only used to respond to your inquiry.

2. How We Use the Collected Information

The information we collect serves the following core purposes:

  1. Affiliate Operations: To accurately track, attribute, and earn commissions from successful referrals to our retail partners (e.g., Noel Leeming, The Warehouse). This is the sole business purpose of the Site.

  2. Website Optimisation (SEO): To understand which Black Friday Sales, NZ Deals, and content are most popular, allowing us to improve content for a better user experience and higher Google search ranking.

  3. Advertising & Monetization (AdSense): To display advertisements on the Site, which is governed by the terms outlined below.

  4. Security & Maintenance: To monitor traffic, identify and prevent security threats, and ensure the stability of the Site.

3. Third-Party Data Collection & Google AdSense Disclosure

We use third-party services, primarily Google, to operate, analyse, and monetise the Site. These parties may collect data directly from your browser in accordance with their own privacy policies.

A. Google AdSense & Advertising Cookies

We use Google AdSense to display ads on the Site. This requires us to inform users about the following, as mandated by Google:

  • Google’s Role: Google uses cookies, including the DoubleClick DART cookie, to serve ads based on a user’s prior visits to this Site and/or other sites on the internet. This enables Google and its partners to serve targeted, personalised ads.

  • Third-Party Vendors: Other third-party vendors and ad networks may also serve ads on this Site. You must be informed that these vendors also use cookies to serve personalised advertising.

  • Opting Out: Users may opt out of personalised advertising by visiting Google’s Ads Settings or by visiting www.aboutads.info to opt out of some third-party vendors’ use of cookies for personalized advertising.

B. Affiliate Partners

When you click on an affiliate link on www.BlackFridaySales.co.nz and are redirected to a retailer (e.g., Harvey Norman, PB Tech), the retailer places its own cookies to track your purchase. The data collected by these third-party retailers is governed by their respective privacy policies. We do not receive PII from these retailers, only aggregated, non-personal data necessary for commission payment.

C. Google Analytics

We use Google Analytics to track and report website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

4. Your Rights Under the New Zealand Privacy Act 2020

As a user of a New Zealand-based website, your rights regarding your personal information are protected by the Privacy Act 2020.

  • Right of Access: You have the right to request a copy of any personal information we may hold about you.

  • Right of Correction: You have the right to request that we correct any inaccurate personal information we hold about you.

  • Right to Complain: If you believe we have breached the Information Privacy Principles (IPPs) of the Privacy Act 2020, you have the right to make a complaint to the Office of the Privacy Commissioner.

To exercise your rights of access or correction, please contact us using the details below.

5. Security and Data Retention

We take reasonable steps to protect any personal information submitted to us from misuse, loss, and unauthorised access. Given the nature of our site (primarily non-PII collection), data retention is limited to the period necessary to fulfil the purposes outlined in this policy, such as affiliate tracking and long-term SEO analysis.

6. Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

Last updated: November 2025

7. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [your-contact-email@blackfridaysales.co.nz]